CrossTalk
Billions of records powering cross channel consumer interaction
Digital Segment enables marketers to re-engage with consumers using a different channel then what was used in prior interaction.
Digital Segment enables marketers to re-engage with consumers using a different channel then what was used in prior interaction.
As brands and consumers interact, smart marketers find ways to leverage additional channels to re-engage. A caller that interacts with a contact center is more responsive to an offer delivered through direct mail. A customer that poses questions via email is more likely to re-engage through an mobile in-app digital ad.
By leveraging CrossTalk, a marketer that has one element of contact data for a consumer can identify and use contact data for the same consumer and engage with them in a different channel.
Consumers that interact via email on a web form or directly can be reengaged by SMS, Digital ad serve – even direct mail
Reinforce brand and offer by introducing email or in-app into the multi-touch campaign mix
Follow up on consumer calls via email or direct mail to keep the customer engaged and ready for repeat purchases
Develop and implement truly multi-channel campaigns using whatever marketing technology tools are available
We are here to help you with your data and marketing needs!