Identifying customers’ demographics and lifestyles provides valuable insight regarding how to target, what to offer, product development and marketing strategy. All of this creates relevance to your marketing efforts, leading to profit gains.
Using an omnichannel strategy to reach a targeted audience is gaining popularity. But, getting everyone in your organization on the same page is not always easy, leaving some stuck in their old familiar silo.
In these extraordinary times, we are finding new and creative ways to stay connected.
Digital Segment is pleased to announce a partnership with Identity Construct, a blockchain privacy solution company. Identity Construct uses advanced data processing to create a system of record of every individual data record used for marketing purposes on its blockchain ledger.
In just a few short weeks, the California Consumer Privacy Act takes effect. This bill affords the residents of California with additional data privacy rights and protections.
Major developments related to the California Consumer Privacy Act (CCPA) were announced at the end of last week. On Thursday, October 10th California Attorney General released proposed/new regulations under the CCPA.
Managing your marketing data can be challenging work. Digital Segment has over 30 API’s available that allow organizations to quickly verify and validate the data they have collected across all marketing channels.
We are very excited to be working on some new digital products and services that leverage the strength of our data along with some cool technology from our partners. Our new product is called Web Spotlight and the goal is to help IDentify visitors to your web site, even if they have not logged in, and do so in a compliant manner.
