Big data isn’t as scary as it sounds! Learn how we leverage big data to create rich consumer profiles that can enhance your marketing efforts across channels.
Geography is important when creating targeted marketing campaigns. Geo-targeting allows you to deliver content to a consumer, via mobile or web, using geographic location information about an individual. Follow these tips for successful geo-targeting campaigns.
Identifying customers’ demographics and lifestyles provides valuable insight regarding how to target, what to offer, product development and marketing strategy. All of this creates relevance to your marketing efforts, leading to profit gains.
Managing your marketing data can be challenging work. Digital Segment has over 30 API’s available that allow organizations to quickly verify and validate the data they have collected across all marketing channels.
We are very excited to be working on some new digital products and services that leverage the strength of our data along with some cool technology from our partners. Our new product is called Web Spotlight and the goal is to help IDentify visitors to your web site, even if they have not logged in, and do so in a compliant manner.
