Darci Bullard

What’s All the Talk About?

Digital Segment is proud to announce the launch of CrossTalk, a new product offering that allows our customers to retarget their customers across multiple channels.

Darci Bullard July 6, 2021

Don’t Let Travel Restrictions Force You to Stay Local.

Travel is picking back up after a long year at home. But, even if you aren’t ready to hop on a plane and travel across

Darci Bullard April 27, 2021

Master Data Management: Are You the Master of Your Data?

Every organization has a variety of data. Whether it is customer data, employee data, product and vendor data, or a myriad of other options, it is likely disconnected and therefore not as useful as it could be. Does this sound familiar?

Darci Bullard March 25, 2021

To Text or Not to Text? Why is that a Question?

Is SMS (Short Message Service)/Text messaging part of your marketing strategy? If not, you may want to consider that 90% of SMS messages are read

Darci Bullard February 16, 2021

These MAIDs Gather all the “Dirt”

You have likely used cookies to retarget visitors to your website or have had them used to retarget you. But, have you tried Mobile Advertising

Darci Bullard January 25, 2021

Farewell to 2020

2021 can be a year of growth for you and for your business. Set new goals, make a plan and let us give you the tools you need. Whether you want to grow your customer base, decrease marketing costs, increase ROI, or all three, we are here to help.

Darci Bullard January 11, 2021

Data Never Goes on Lockdown

Don’t let a lockdown interfere with your revenue this holiday season.

Darci Bullard November 30, 2020

Polling is Better with Targeted Data

To predict who will win an election, it’s important to poll as many segments of society as possible. This means, several variations of the data should be combined, in order to produce the most accurate results.

Darci Bullard November 16, 2020

Marketing

It’s Political Marketing Season!

We are only a few short months from the Presidential Election. With COVID-19 and social distancing, a real part of our lives now, will all voters go to the polls? Getting your message to those who are going to vote, despite these hurdles, is more important than ever.

Darci Bullard September 2, 2020

Demographics & Segmentation

Identifying customers’ demographics and lifestyles provides valuable insight regarding how to target, what to offer, product development and marketing strategy. All of this creates relevance to your marketing efforts, leading to profit gains.

Darci Bullard August 19, 2020