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Darci Bullard

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Darci Bullard

Content Creator and wannabe Novelist, Darci Bullard spends her days immersed in the fascinating world of data. She is endlessly curious about human behavior. Therefore, after receiving a BA in Psychology from Michigan State University, she chose to enter the world of data. She loves the opportunity data provides, to discover what drives people to make the choices they do. Dissecting, discussing and writing, about data, (and its creepiness) makes for a great day at the office. Connecting the dots with her tongue in cheek style, Darci strives to make data approachable and maybe even a little fun. She has been writing for Digital Segment for over 5 years.
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Darci Bullard

Truth or Fraud?

Have you ever been a victim of fraud? I have. More than once actually. My bank reimbursed me each time which is good for me,

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Darci Bullard April 27, 2022
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Darci Bullard

Social Media = Prospects

Whether you love it or hate it, social media is here to stay. It is often how people connect and stay up to date on friends, family, news, trends, events, etc. through Facebook, Instagram, Twitter, and many more. Tapping into this form of communication with consumers allows you to market to those who prefer receiving content there rather than via email.

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Darci Bullard April 7, 2022

You Never Call. You Never Write.

How confident are you with your marketing efforts? Reaching the person you are intending to reach can be a dilemma for marketers. Sending messages or mailers to the wrong person can be a waste
of time and money, something no one appreciates. Stop wasting your resources with ineffective marketing.

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Darci Bullard March 16, 2022
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Darci Bullard

Identity Gateway Travels Overseas

Do you have customers or a target market outside of the US? If so, you’re in luck. Identity Gateway now includes international consumer data. Let me introduce you.

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Darci Bullard February 21, 2022
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Darci Bullard

A New Take on Self Serve

Digital Segment would like to introduce you to a new self serve product offering that allows you to select and purchase only the data elements you need and forgo any that you don’t. Introducing our latest product offering, Identity Gateway.

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Darci Bullard February 7, 2022

Who is Behind Door #1?

Do you know who is on the receiving end of your call, text, email or postal address? You may think you do, but are you sure? Our Identity Resolution solutions are able to identify whether the contact information you have belongs to your intended target.

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Darci Bullard October 15, 2021

Let’s Go Shopping!

Do you like to shop? I do, but not in person…and that has nothing to do with the pandemic. I prefer to shop online and

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Darci Bullard August 27, 2021

What’s All the Talk About?

Digital Segment is proud to announce the launch of CrossTalk, a new product offering that allows our customers to retarget their customers across multiple channels.

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Darci Bullard July 6, 2021