We love sharing our data knowledge! We hope the articles below will provide you some insight into what we are all about.
Digital Segment is proud to announce the launch of CrossTalk, a new product offering that allows our customers to retarget their customers across multiple channels.
Travel is picking back up after a long year at home. But, even if you aren’t ready to hop on a plane and travel across
Every organization has a variety of data. Whether it is customer data, employee data, product and vendor data, or a myriad of other options, it is likely disconnected and therefore not as useful as it could be. Does this sound familiar?
Is SMS (Short Message Service)/Text messaging part of your marketing strategy? If not, you may want to consider that 90% of SMS messages are read
You have likely used cookies to retarget visitors to your website or have had them used to retarget you. But, have you tried Mobile Advertising
2021 can be a year of growth for you and for your business. Set new goals, make a plan and let us give you the tools you need. Whether you want to grow your customer base, decrease marketing costs, increase ROI, or all three, we are here to help.
Don’t let a lockdown interfere with your revenue this holiday season.
To predict who will win an election, it’s important to poll as many segments of society as possible. This means, several variations of the data should be combined, in order to produce the most accurate results.
Geography is important when creating targeted marketing campaigns. Geo-targeting allows you to deliver content to a consumer, via mobile or web, using geographic location information about an individual. Follow these tips for successful geo-targeting campaigns.
We are only a few short months from the Presidential Election. With COVID-19 and social distancing, a real part of our lives now, will all voters go to the polls? Getting your message to those who are going to vote, despite these hurdles, is more important than ever.
