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Additional Changes & Updates to the CCPA

Major developments related to the California Consumer Privacy Act (CCPA) were announced at the end of last week. On Thursday, October 10th California Attorney General released proposed/new regulations under the CCPA.

Additional Changes & Updates to the CCPA

Major developments related to the California Consumer Privacy Act (CCPA) were announced at the end of last week. On Thursday, October 10th California Attorney General released proposed/new regulations under the CCPA. These new proposals are intended to improve processes and operations of the CCPA and provide practical guidance to consumers and businesses subject to the law. The California Governor followed with a legislative update on Friday, October 11th in which he announced that he had signed 6 privacy bills into law, including 5 amending the CCPA and a new law related to the CCPA requiring data broker registration.

For those interesting in reading more, check out the text of the proposed regulations here:

https://www.oag.ca.gov/sites/all/files/agweb/pdfs/privacy/ccpa-proposed-regs.pdf

At Digital Segment, we take these regulations seriously. For those that need help in identifying those in their databases that may be California residents, we can help. We can help to geo-locate your phone numbers, email addresses, IP address to identify if they belong to California consumers. Contact us so that we can help you stay compliant with this important piece of legislation.

About the Author

“We’re a cooperative & innovative team. We love using data and technology to create meaningful marketing programs for our clients.”

-Brad Schorer, President

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